ECG Embracing and Thriving in New Technologies

Since partnering with Nomad, ECG has achieved impressive improvements in their email marketing efforts, driving higher engagement and reaching more of their target audience effectively. This successful collaboration has helped boost ECG’s brand awareness and played a role in the industry recognition and awards they recently received. Robin credits Nomad as an essential part of ECG's success, emphasizing the ease of the platform transition and the empowerment Nomad provided to her seasoned marketing team. Nomad’s approach to client partnership has gone beyond project delivery—they have integrated seamlessly with the ECG team, working toward shared goals and supporting ongoing success.

The marketing landscape is constantly evolving, and companies are striving to stay ahead by adopting cutting-edge marketing automation tools and strategies. ECG, a forward-thinking organization, recognized the need to revamp its marketing efforts and enhance its brand visibility. The challenge they faced was not only in selecting the right marketing automation platform but also in finding the right partner to help implement and manage it effectively. That’s where Nomad stepped in, helping ECG implement Marketo and empowering their small marketing team to build and execute successful campaigns.Over the last year, Nomad’s collaboration with ECG has flourished, contributing to the company’s marketing success and brand growth. This case study outlines the journey of this partnership and the significant role Nomad has played in ECG’s marketing transformation.

Strategic Collaboration

ECG approached Nomad with clear goals: to establish a more structured marketing strategy, build brand awareness, and enable their small marketing team to effectively leverage Marketo. While the team was enthusiastic about using the platform, they lacked the expertise to unlock its full potential. Additionally, ECG needed guidance on how to best structure and execute marketing campaigns that aligned with their broader business objectives.Nomad’s role was multifaceted, encompassing both the technical implementation of Marketo and the strategic training of ECG’s marketing team. Here’s how Nomad approached the engagement:

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• Marketo Implementation:Nomad was tasked with implementing Marketo for ECG, configuring the platform to suit their specific needs and ensuring a smooth integration with their existing systems. The focus was on setting up the foundation for scalable marketing efforts, allowing ECG to manage leads, automate campaigns, and track performance metrics with ease.
• Team Training and Enablement:Beyond implementation, Nomad provided extensive training to ECG’s marketing team, empowering them to create and execute campaigns independently. This training was crucial in helping the team build confidence and proficiency in using Marketo, which allowed them to drive brand awareness and engage with their audience more effectively.
• Ongoing Support:Even after the implementation, Nomad remained a key partner, providing continuous support to ECG. From troubleshooting technical issues to offering strategic advice on campaign execution, Nomad ensured that ECG’s team could fully leverage the power of Marketo.

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A key aspect of Nomad’s value has been their ability to go beyond execution and offer strategic guidance. In addition to helping ECG run effective marketing campaigns, Nomad has been actively involved in shaping their broader marketing strategy. This increased collaboration has been a game-changer for ECG, allowing them to leverage the expertise of Nomad’s team in a way that drives real business outcomes. Nomad’s role as a strategic partner, rather than just a service provider, has been instrumental in helping ECG refine its marketing strategies and achieve its brand awareness goals. ECG approached Nomad with clear goals: to establish a more structured marketing strategy, build brand awareness, and enable their small marketing team to effectively leverage Marketo. While the team was enthusiastic about using the platform, they lacked the expertise to unlock its full potential. Additionally, ECG needed guidance on how to best structure and execute marketing campaigns that aligned with their broader business objectives.

Looking Ahead

As ECG continues to grow and evolve, Nomad remains a trusted partner, helping them navigate the complexities of modern marketing and ensuring they remain at the forefront of their industry. And for the ECG Marketing team, their utilization of Marketo shows no signs of slowing down. Since implementing the platform, ECG has invested in their own enablement, by attending the Adobe Summit, and engaging in Marketo-specific workshops to refine their skillsets. ECG’s commitment to continuous learning and development, paired with Nomad’s expertise and support, ensures that the partnership will continue to drive marketing success for years to come.