Marketing & Sales Operations Consulting Starting at 6k/Month
Automation Administration & Operations Consulting
Services Include
Founded By Revenue Operations experts
Nomad's Team of Experts
We are a NYC based, in person operations, collaborative team that specializes in internal education and enablement. By creating a learning environment amongst our team members, our consultants are stronger and more experienced than most marketing and sales operations professionals. In return, our clients receive best in class marketing automation configurations and execution, Go to Market strategies, sales and marketing alignment, attribution reporting, and everything you need to be successful and accomplish your initiatives.
How we’re changing consulting:
Expert Team + New Methodology = Best in Class Work for Clients
clients receive best in class Marketing & Sales Operations Consulting
Push the Limits on Your Current Technology Investments
Align Across Departments and Functions Within the Organization
Clearly Defined Roles for GTM Campaign Operations
Make Data Analyses and Reports Accessible to the Organization
Foster a Culture of Continuous Improvement
We Service the Following Platforms
ABM
Marketing Automation Platforms
CDP
Sales Automation
Attribution
Data Connectors
Attribution
Data Connectors
Chat
Sales Automation
Sales Automation
ABM
Chat
Marketing Automation Platforms
Data Connectors
Attribution
Sales Automation
Marketing Automation Platforms
CRM
Data Connectors
Routing / Database Health
Data Visualization
Marketing Automation Platforms
Chat
CRM
Data Connectors
Sales Automation
Data Visualization
Chat
Routing / Database Health
CRM
Marketing Automation Platforms
Marketing Automation Platforms
Sales Automation
CDP
Data Connectors
Data Visualization
CDP
CDP
ABM
Data Connectors
Data Connectors
Sales Automation
Pick a Plan
All Plans Include
Marketing Technology Audit
Nomad will immerse ourselves in your MAP instance, interview key players, and find all areas for optimization of your processes and infrastructure.
Day-to-Day Marketing Automation Execution
We’ll get your campaigns out the door! Nomad will execute all marketing initiatives through your MAP instance.
Database Governance
Clean, append and maintain a marketable and compliant database. We’ll gather the proper requirements to build lists and segmentations for your business’ needs.
Marketing Lifecycle Management
MQL to SAL. Let’s score, qualify and send those leads to sales.
Template Library
Nomad will create responsive and stylish email and landing pages using our coding expertise.
Reporting
We’ll utilize your MAP’s standard reporting tools to provide insights into marketing KPIs
Meetings & Communication
Treat us as an extension of your team. We’ll host weekly check-ins, join your team meetings, and jump into your internal messaging system. Slack us!
CRM Sync
No more manual pushes or routing errors. Nomad will create and maintain a seamless sync between systems.
Grow + Scale + Accelerate
Plans Only
Marketing Operations Strategy
Nomad will be your therapist. We’ll hear your pain points and plans for the future to build a roadmap that makes sense for your team and tech stack.
Marketing Business Owner of a CRM
We’ll act as your bridge to your CRM platform, making sure marketing’s business requirements are efficiently built
Custom Coding
We’ll write your scripts, no doctor needed.
Inside Sales Process Optimization
Let’s use your CRM the right way. We’ll create processes for the sales team so they can work marketing leads in a timely manner. And yes, they will be qualified.
Sales Automation Integrations
Outreach, Salesloft, Groove, Chilipiper, oh my. We’ll handle the integration with your CRM of it all.
Marketing-to-Sales Funnel
We’ll take a deep dive through your funnel to optimize lead management throughout the customer journey.
Scale + Accelerate
Plans Only
Advanced Reporting & Analytics
Intricate, scalable reports and dashboards in your CRM so you can make better decisions backed by data.
Data Visualization Platforms
We’ll get into Tableau, Looker, Power BI, or any other data visualization platform you need to help effectively interpret complex data sets.
Ad Hoc Data Analysis
Pass all executive requests our way! We’ll be your data analysis team to inform strategic decision making.
Advanced Funnel Metrics
We will build a solution to track the whole funnel so TOFU is no longer just for vegetarians.
Accelerate Plans Only
CRM Administration
Yes, we are sales ops too. Our Nomad consultants are trained to be CRM Admins.
Third Party Tool Administration
Too many to name. We’ll work together to select two for us to take on as full-time administrator.
Enablement & Training
We’ll make sure key players are trained and versed on necessary processes and functions Nomad built that impact their day-to-day work.
Project Manager
So you don’t have to google what “Kanban” means. We’ll have an assigned Nomad project manager to keep us all on track.
Tier 1 Support
No more waiting in an endless queue. We’ll create a support infrastructure to receive and manage user inquiries and technical issues related to your MAP and CRM.
Monthly Automation Administration & Operations Consulting
Services & Pricing
Start Plan
$9,000
$6,000
$7,500
$9,000
per month
Unlimited MAP administration
Whats Included
Grow Plan
$13,500
per month
$9,000
$11,250
$13,500
For day-to-day marketing operations teams who need some heavy lifting.
Whats Included
Scale Plan
per month
$18,000
$12,000
$15,000
$18,000
Your resource to help build a robust infrastructure and provide advanced analytics support.
Whats Included
Accelerate Plan
per month
$30,000
$20,000
$25,000
$30,000
Your full-service ops team for MAP, SFDC Administration, third-party tools, and everything else in between.
Whats Included
Compare Full Plan Features
Marketing Technology Audit
Start
Grow
Scale
Accel.
The Nomad Audit
✓
✓
✓
✓
Day-to-Day Marketing Automation Execution
Start
Grow
Scale
Accel.
Build & Launch Marketing Emails, Campaigns, and Programs
✓
✓
✓
✓
Conduct A/B Tests To Improve Conversion Rates
✓
✓
✓
✓
Digital Asset Creation
✓
✓
✓
✓
Implement & Enhance List Segmentation Process
✓
✓
✓
✓
Manage Forms, Alerts, Documents & Images
✓
✓
✓
✓
QA Programs on a Regular Cadence
✓
✓
✓
✓
Simplify Active Evergreen Initiatives
✓
✓
✓
✓
User Management
✓
✓
✓
✓
Database Governance
Start
Grow
Scale
Accel.
Standardization of Data Import Processes
✓
✓
✓
✓
Folder & Asset Structure
✓
✓
✓
✓
Duplicate Management
✓
✓
✓
✓
Data Append & Cleanse
✓
✓
✓
✓
Data Normalization
✓
✓
✓
✓
Marketing Lifecycle Management
Start
Grow
Scale
Accel.
Manage & Update Lead Scoring
✓
✓
✓
✓
Implement & Update Sales Routing Rules
✓
✓
✓
✓
Build Lifecycle Tracking
✓
✓
✓
✓
Template Library
Start
Grow
Scale
Accel.
Access To Nomad's Existing Email And Landing Page Templates
✓
✓
✓
✓
Development of Custom Email Templates
✓
✓
✓
✓
Development of Custom Landing Page Templates
✓
✓
✓
✓
Reporting
Start
Grow
Scale
Accel.
A/B Testing Metrics
✓
✓
✓
✓
E-mail Metrics
✓
✓
✓
✓
Landing Page Metrics
✓
✓
✓
✓
Program Performance
✓
✓
✓
✓
Revenue Model Metrics
-
✓
✓
✓
Ad Hoc Data Analysis
-
-
✓
✓
Attribution Metrics
-
-
✓
✓
Custom Dashboards in CRM
-
-
✓
✓
Data Management + Visualization Optimization
-
-
✓
✓
Data Visualization Platforms
-
-
✓
✓
Marketing Influence Performance
-
-
✓
✓
Sales SLA Metrics
-
-
✓
✓
CRM Sync
Start
Grow
Scale
Accel.
Lead Routing Administration
✓
✓
✓
✓
MAP Sales Widget Optimization
✓
✓
✓
✓
Manage & Triage Marketing Automation/CRM Sync
✓
✓
✓
✓
Inside Sales Process Optimization
Start
Grow
Scale
Accel.
Data Integrity
-
✓
✓
✓
Process Analysis & Documentation
-
✓
✓
✓
BDR/SDR Process Configuration, Implementation & Enablement
-
✓
✓
✓
Marketing Operations Strategy
Start
Grow
Scale
Accel.
Develop Marketing Operations Roadmap
-
✓
✓
✓
Provide Guidance on Marketing Reporting Infrastructure
-
✓
✓
✓
Recommend Sales & Marketing Process Improvements
-
✓
✓
✓
Work With Internal Teams to Implement Scalable Technology Solutions
-
✓
✓
✓
Marketing-To-Sales Funnel
Start
Grow
Scale
Accel.
Collaboration with Sales Ops Team
-
✓
✓
✓
Marketing-to-Sales Handoff Process
-
✓
✓
✓
Segment Creation
-
✓
✓
✓
List Building Processes
-
✓
✓
✓
Lead Management Optimization
-
✓
✓
✓
CRM Administration
Start
Grow
Scale
Accel.
Core Set of Marketing Reports/Dashboards in CRM Sandbox
-
✓
✓
✓
Custom Marketing Workflows and Processes
-
✓
✓
✓
MOPs-Specific CRM Sandbox
-
✓
✓
✓
Marketing Business Owner of CRM
-
✓
✓
✓
Full CRM Administration
-
-
-
✓
Sandbox Management & Configuration
-
-
-
✓
Sandbox-to-Production Deployment
-
-
-
✓
Custom Coding
Start
Grow
Scale
Accel.
Access to Nomad's Script Library
-
✓
✓
✓
Development of Custom Scripts
-
✓
✓
✓
Third-Party Tools
Start
Grow
Scale
Accel.
MAP Integration
✓
✓
✓
✓
Sales Automation Tool Integrations with CRM
-
✓
✓
✓
Full Administration of Third-Party Tools
-
-
-
✓
Training & Enablement
-
-
-
✓
Support & Maintenance
-
-
-
✓
Enablement & Training
Start
Grow
Scale
Accel.
Documentation of Marketing Operations Processes
✓
✓
✓
✓
Needs Assessment
-
-
-
✓
Curriculum Development
-
-
-
✓
Training Sessions
-
-
-
✓
Meetings & Communication
Start
Grow
Scale
Accel.
As Needed Marketing Meetings (Unlimited)
✓
✓
✓
✓
Dedicated Slack/Teams Channel (During Normal Business Hours)
✓
✓
✓
✓
Weekly Status Call
✓
✓
✓
✓
Weekly MOPs/SOPs Touchbase
-
✓
✓
✓
Project Manager
Start
Grow
Scale
Accel.
Project Manager
-
-
-
✓
Support
Start
Grow
Scale
Accel.
Tier 1 Support Infrastructure for Broader Team
-
-
-
✓
Marketing Operations The Nomad Way
Marketing Operations The Nomad Way
Our Process For Maximizing Your MAP Investment Begins From Day One
Nomad will assign a team who joins your organization. Nomad will embed themselves within your team and meet with stakeholders to truly understand your business. This methodology allows Nomad to create the right solutions and infrastructure to enable your marketing to scale.
See Our Full ProcessWe Work Where You Work
Nomad Day One Audit
Road Map
Execution
Strategic Decisions
Team of Experts
We've Seen It All Before, So Let's Capitalize On Our Library of MAP Knowledge
We already know how to solve the issue, and we can anticipate future challenges.
Our Clients
“Working with Nomad has drastically improved our ability to scale and support the daily requirements of the global marketing teams. I consider the Nomad team as an extension of our internal marketing operations team. Their consultants are very knowledgeable with Marketo and have helped us implement processes and best practices that will support our continued growth.”
Sara Greer
Director of Marketing Operations
"Working with Nomad has enabled us to take our marketing operations to the next level. They bring a broad range of experience and skills and are always on hand to assist and get involved in new projects."
Amy Baird
Senior Marketing Program Manager
“When I started, I was a team of one. But I quickly realized I was actually a team of two. I had Lu there to help me get through all my objectives and I couldn’t have done it without that support."
Marina Nelson
Former Director of Marketing Operations
