Work With Nomad To Do A Full-Scale Implementation of Pardot
Nomad will ensure that the proper connection is created between Pardot and Salesforce.
Nomad will recreate landing pages and emails in your new instance. All forms, documents, and buttons will also be created.
Nomad will work with the site team to ensure that the platform’s tracking code is on all site pages. Nomad will create, implement, and test new forms to replace the existing forms.
Nomad will create new email and landing page templates based on the short- and long-term needs. This includes creating customized layouts, headers, footers, and CTAs.
Nomad will recreate all existing workflows. This includes both front-facing (i.e. email triggers) and back-end (i.e. lead routing and qualifying action) workflows.
Nomad will build out a sophisticated, GDPR-compliant subscription center for all leads. Additionally, all opt-in/out information will be migrated.
Nomad will create a lead scoring program following industry specific best practices that accounts for both activity and demographic information.
Nomad will create lead segmentations based on business needs. Segmentations can be created using a variety of information, including lead, account, opportunity, or sales activity data.
Nomad will build a standard set of marketing reports including email performance, landing page performance, influenced revenue and site traffic analysis.
Nomad will integrate all third party tools from your current tech stack
Nomad will conduct a 4-hour workshop with the marketing team to provide a walkthrough of the overall configuration, how to create new campaigns, and best practice training.
“Working with Nomad has drastically improved our ability to scale and support the daily requirements of the global marketing teams. I consider the Nomad team as an extension of our internal marketing operations team. Their consultants are very knowledgeable with Marketo and have helped us implement processes and best practices that will support our continued growth.”
Sara Greer
Director of Marketing Operations
"Working with Nomad has enabled us to take our marketing operations to the next level. They bring a broad range of experience and skills and are always on hand to assist and get involved in new projects."
Amy Baird
Senior Marketing Program Manager
“When I started, I was a team of one. But I quickly realized I was actually a team of two. I had Lu there to help me get through all my objectives and I couldn’t have done it without that support."
Marina Nelson
Former Director of Marketing Operations
