Resources
We imported a deliberately messy 30-row CSV into Marketo's new AI Builder to see how it handles duplicates, bad casing, mixed formats, and null values. Here's exactly what it did, and what it can't do today.
Learn to build a production-ready lead scoring system that scores every lead within 60 seconds using consistent criteria. This guide covers CRM integration, process standardization, and quality control measures for mid-market GTM teams.
Discover why 71% of marketers question strategies that aren’t actually broken. Learn to identify where good campaigns quietly fail and how to close the execution gap that’s draining your pipeline.
Why marketing ops, not more campaigns, is the key to scalable revenue growth in mid-market GTM teams
How marketing ops teams stop optimizing metrics and start connecting activity to revenue
Learn how to build a fully operational ROI analysis framework in six weeks. This step-by-step guide walks you through configuring campaign performance metrics, creating automated dashboards, and presenting channel-level ROI to your executive team.
How to trace declining lead quality back to scoring, handoff, and attribution gaps in your stack
Identify the operational fragmentation patterns that silently drive up CAC and distort marketing ROI reporting
The operational signals that reveal ownership confusion before it becomes a revenue problem
Why org chart changes never stick, and how to redesign the operational layer that actually drives ownership
Why better models won't fix attribution when no one agreed on who owns the handoff
How stack fragmentation creates the ownership gaps and reporting blind spots mid-market teams consistently struggle to resolve internally.
Diagnostic warning signs that your resource and automation layer is quietly killing pipeline targets
Why your dashboards look clean but your CRO is making decisions based on numbers that quietly contradict each other
How CMOs and CROs can build attribution models both marketing and sales actually trust
How to audit, prioritize, and fix the hidden integration failures eroding your marketing execution speed
Approaching attribution conversations with executives can be challenging. In this episode, Thomas, Co-Founder and Head of Services at Nomad, and Ian Michaels discuss how to effectively lead these discussions. Thomas shares strategies for conveying the importance of marketing attribution, aligning marketing metrics with executive priorities, and making data-driven decisions that resonate with leadership. This conversation is packed with insights for marketers looking to bridge the gap between their efforts and executive understanding.
Ari talks to SiteJabber about marketing trends in 2024, including account-based marketing, sales and marketing enablement, and AI. She explores how to incorporate marketing automation platforms like HubSpot and Marketo to optimize your marketing strategy. Additionally, Ari discusses when to involve consultants and the advantages of outsourcing marketing operations.
Join Lu Enstad of Nomad Marketing for an interactive deep dive into Adobe's Dynamic Chat! In this hands-on session, Lu walks you through everything you need to know—from integrating Dynamic Chat with Marketo to designing a chatbot that matches your brand and launching your first dialogue. And for the data-driven marketers out there, she shares expert tips on tracking Chat performance using Marketo program templates, so you can turn conversations into measurable marketing success. Whether you're new to Dynamic Chat or looking to optimize it, this session gives you the tools to make it a powerhouse in your strategy! Want to learn more, feel free to send our chatbot a message to connect with Lu directly!
Join Steph Adamcik of Nomad Marketing for an in-depth, live demonstration of how to set up Adobe Marketo Measure (formerly Bizible) from the ground up! In this technical walkthrough, Steph covers everything you need to configure Marketo Measure successfully—from assigning user permissions and authenticating your domain to integrating your CRM and ad platforms and setting up website tracking. Whether you're just getting started or need a refresher, this session ensures you have the foundation to unlock powerful attribution insights and optimize your marketing performance.
Join Mike White of Nomad Marketing for a live, hands-on webinar where he walks through how to measure marketing campaign success after hosting a Marketo Interactive Webinar. In this session, Mike will guide you through the essential steps to set up a Marketo program template for an Interactive Webinar Event, covering best practices for folder structure, campaign and list setup, and reporting. He’ll also explore how to sync attendee engagement data with your CRM to ensure sales teams have the insights they need for follow-up. Whether you're new to Marketo or looking to refine your webinar tracking strategy, this session will equip you with the tools to accurately measure and optimize webinar performance.
Join Steph Adamcik of Nomad Marketing for a live, in-depth walkthrough on how to edit and update your Marketo Measure (formerly Bizible) online channels for accurate attribution. In this technical session, Steph will guide you through reviewing your current channel setup, making necessary updates, troubleshooting common issues, and ensuring your data is clean and actionable. Whether you're refining your attribution model or fixing miscategorized touchpoints, this webinar gives you the tools to optimize your Marketo Measure setup and improve marketing performance.
Get an inside look at Marketo’s new AI-Driven Email Builder in this live demonstration hosted by Lu Enstad of Nomad Marketing. Watch a real-time walkthrough of key features launched in 2025 — including the AI Assistant, Content Locking, Fragments, and an upgraded template library — and learn how to create better emails, faster, in Marketo Engage.
Simple But Powerful: HubSpot Custom Reporting for Marketers
Marketing today isn’t just about creative campaigns and clever taglines. It’s about using data to drive every decision, measure every effort, and optimize every strategy. As CMOs, you’re expected to turn numbers into actionable insights, ensuring every dollar spent contributes to business growth. But here’s the catch: without the right systems and processes in place, data can quickly turn into an overwhelming mess. That’s where marketing operations (marketing ops) steps in. Marketing ops provides the structure, systems, and data hygiene needed to turn raw data into clear, actionable insights that fuel smarter decision-making. It ensures that data flows seamlessly through your tech stack, giving you a full, real-time view of your marketing performance.
The answer lies in marketing operations (marketing ops). While investing in the right tools is important, it's the strategic integration and optimization of these tools through marketing ops that can unlock true ROI. In fact, marketing ops ensures that your martech stack not only works as a cohesive system but also contributes to revenue, efficiency, and growth.
In this series, I share my slightly opinionated take on how to build efficient, scalable marketing operations that drive real business results.
Bridging the gap between these teams requires more than just aligning tools—it requires creating a shared vision, fostering open communication, and holding both teams accountable for joint outcomes.
When these two departments share insights and work together, they can enhance pipeline visibility, enabling better forecasting, nurturing, and revenue growth.
When combined, these processes lead to better conversion rates and revenue growth.
Aligning these insights with actionable sales strategies is key to improving lead conversion rates and overall revenue performance.
This expanded role requires close collaboration between the two departments to ensure marketing efforts align with the needs of sales throughout the entire sales cycle.
The key to solving this disconnect is establishing shared metrics that reflect both team contributions toward the ultimate goal: revenue generation.
Here’s how you can stay ahead in the ever-evolving world of MOPs.
Here’s my guide to building not just a career, but a fulfilling one in marketing operations.
Let’s dive into why I love marketing operations, and by the end, I hope you’ll see why you should too.
Here’s why it matters, and how you can make the most of it.
This article will guide you through the key considerations and critical factors that can help you make the right decision for your organization.
Automation can unlock tremendous value by freeing up resources, reducing errors, and ensuring consistent execution. But getting it right requires a clear strategy, a keen understanding of your tech stack, and a strong partnership with marketing to drive real results.
