Nadia Finding A Trusted Partner

Nadia is an innovative demand generation expert who is always looking for the best ways to harness the full power of her sales & marketing tech stack. She worked with Nomad in a prior role, and the team’s and Nadia’s mutual enthusiasm for marketing technology is just one of the reasons they work so well together.

Needing a New Agency

Upon starting her role at PayIt, Nadia quickly discovered that the marketing organization was already utilizing an agency for support with Marketo and Salesforce. However, it became apparent that the agency required a significant amount of oversight and direction, particularly when it came to marketing campaign logistics, data organization, and reporting.

Nadia found that the incumbent agency was expecting to be managed through tactical execution of tasks, rather than leading strategic operations projects based on the outcomes that she had outlined. This left Nadia spending more time than she had anticipated on managing logistics and providing guidance to the agency, rather than focusing on broader strategy and execution.

While it was clear that the agency knew its way around Marketo and Salesforce, it was equally clear that there was room for improvement. Nadia knew that “demand generation cannot function without a strong operational backbone”, and recognized that her team could benefit from more efficient and responsive marketing operations support. She was looking for a quicker project turn-around with less re-work, as well as a more visionary partner when it came to big-rock initiatives. Nomad checked all the boxes.

Nadia worked with Nomad in a prior role, where Nomad handled HubSpot and Salesforce administration, as well as anything and everything to do with data management, tracking, and attribution. She knew that Nomad’s technical expertise, accountability and subscription-based pricing model would make a solid business case for the higher-ups at PayIt. Nomad’s flat-rate business model, which provides unlimited hours for a fixed fee per month, allowed Nomad to speed through contract and scope negotiations and become an extension of PayIt’s team with ease.  

Nadia’s Force Multiplier

After starting at PayIt, Nadia was pleased to find that Nomad had grown their team and capabilities but still offered the same personalized service that made them stand out. Nomad quickly integrated with PayIt's messaging and project management systems and gained access to Marketo and Salesforce, getting up to speed on the business and its marketing processes. Beyond their technical expertise, Nadia enjoyed working with Nomad's team on a personal level, without the constraints of hourly billing. About her assigned Nomad team, Nadia says “I’m lucky to work with people I enjoy working with”.

Nadia considers Nomad a "force multiplier," providing her with the support and confidence to take on new strategic projects across departments. She trusts Nomad to execute projects with minimal oversight and present to senior leadership with ease. With their extensive experience and technical expertise, Nomad can translate business requirements into technical to-dos effortlessly. She says that “having support [from Nomad] makes me confident I can take on new strategic projects across departments, because I know I’m backed up by the ‘doers’”.

Looking ahead, Nomad is taking on more responsibility at PayIt and becoming an integral Ops partner for multiple PayIt teams. The Nomad crew is thrilled to continue building their relationship with Nadia and enabling her to focus her energy on strategic priorities. With Nomad as a trusted partner, Nadia can leave the day-to-day operations to the experts and drive the company forward.