A Dedicated Marketo Measure Team, Starting at $6k/Month
Attribution only creates value when it's trusted. Nomad's go-to-market consultants implement and operate Marketo Measure so your team has a clean, accurate view of what's actually driving revenue and can act on it. One flat invoice a month, no ambiguity.
Maximize Your Marketo Measure Investment with Nomad's Team of Experts
What's Included:
Marketo Measure Audit
Nomad begins our engagement by working with your marketing team and stakeholders to understand your business, your GTM strategy, and all pain points along the way. Once that knowledge is understood, we will immerse ourselves into your Marketo Measure instance, interview key players, and find areas for optimization of your processes and infrastructure.
Optimization
We’ll get youOnce our audit is presented and approved by stakeholders, Nomad will implement our recommended changes and enhancements to make sure Marketo Measure is modeled to your needs. We won’t just do this once either, instead monitoring your instance on an ongoing basis and making tweaks as necessary to best fit the business backdrop at the time.r campaigns out the door! Nomad will execute all marketing initiatives through your Marketo instance.
Administration
Nomad will become your daily administrator, managing users and roles, having weekly meetings with your team and providing real-time support. We will be responsible for intaking requests from your team and troubleshooting any issues that arise.
Reporting
Finally, real-time attribution at your fingertips! We will align on a cadence and architecture for reporting that makes sense for your org, and build out dynamic reports and dashboards for all stakeholders within Salesforce based on your business needs and questions. We will make sure these reports are a source of truth to make informed decisions regarding attribution, marketing spend, and sales opportunities.
Training & Workshops
It’s your turn too (you did pay for it)! Nomad will help your team understand the full power of Marketo Measure and be able to answer any and all questions. We will provide training to relevant marketing team members on how best to use Marketo Measure reports to have data-backed answers in your strategy meetings.
What's Included:
Salesforce Integration
Nomad will ensure that the proper connection is created between Bizible and Salesforce.
Asset Recreation
Nomad will recreate landing pages and emails in your new instance. All forms, documents, and buttons will also be created.
Site Integration
Nomad will work with the site team to ensure that the platform’s tracking code is on all site pages. Nomad will create, implement, and test new forms to replace the existing forms.
New Asset Creation
Nomad will create new email and landing page templates based on the short- and long-term needs. This includes creating customized layouts, headers, footers, and CTAs.
Workflow Migration
Nomad will recreate all existing workflows. This includes both front-facing (i.e. email triggers) and back-end (i.e. lead routing and qualifying action) workflows.
Subscription Center
Nomad will build out a sophisticated, GDPR-compliant subscription center for all leads. Additionally, all opt-in/out information will be migrated.
Lead Scoring
Nomad will create a lead scoring program following industry specific best practices that accounts for both activity and demographic information.
Lead Segmentation
Nomad will create lead segmentations based on business needs. Segmentations can be created using a variety of information, including lead, account, opportunity, or sales activity data.
Reporting
Nomad will build a standard set of marketing reports including email performance, landing page performance, influenced revenue and site traffic analysis.
Third Party Integration
Nomad will integrate all third party tools from your current tech stack
Training
Nomad will conduct a 4-hour workshop with the marketing team to provide a walkthrough of the overall configuration, how to create new campaigns, and best practice training.
“We have been working with Nomad over 2 years, since we first transferred our Martech marketing automation platform to Marketo. In that time, we have invested and made significant changes to ramp up our marketing maturity, and the Nomad team has been hands down the best investment and partnership we’ve made. ”
“Working with Nomad has drastically improved our ability to scale and support the daily requirements of the global marketing teams. I consider the Nomad team as an extension of our internal marketing operations team. Their consultants are very knowledgeable with Marketo and have helped us implement processes and best practices that will support our continued growth.”
"Working with Nomad has enabled us to take our marketing operations to the next level. They bring a broad range of experience and skills and are always on hand to assist and get involved in new projects."
“When I started, I was a team of one. But I quickly realized I was actually a team of two. I had Nomad there to help me get through all my objectives and I couldn’t have done it without that support."
Marketing Operations
The Nomad Way
Nomad’s In person operations in our NYC headquarters hosts a collaborative team that specializes
“They’ve truly become an extension of my team rather than just an external partner.”
