Let Nomad's marketing operations experts become an extension of your team to get the most out of your Bizible (Marketo Measure) investment. With one invoice a month that always looks the same.
Nomad begins our engagement by working with your marketing team and stakeholders to understand your business, your GTM strategy, and all pain points along the way. Once that knowledge is understood, we will immerse ourselves into your Bizible instance, interview key players, and find areas for optimization of your processes and infrastructure.
We’ll get youOnce our audit is presented and approved by stakeholders, Nomad will implement our recommended changes and enhancements to make sure Bizible is modeled to your needs. We won’t just do this once either, instead monitoring your instance on an ongoing basis and making tweaks as necessary to best fit the business backdrop at the time.r campaigns out the door! Nomad will execute all marketing initiatives through your Marketo instance.
Nomad will become your daily administrator, managing users and roles, having weekly meetings with your team and providing real-time support. We will be responsible for intaking requests from your team and troubleshooting any issues that arise.
Finally, real-time attribution at your fingertips! We will align on a cadence and architecture for reporting that makes sense for your org, and build out dynamic reports and dashboards for all stakeholders within Salesforce based on your business needs and questions. We will make sure these reports are a source of truth to make informed decisions regarding attribution, marketing spend, and sales opportunities.
It’s your turn too (you did pay for it)! Nomad will help your team understand the full power of Bizible and be able to answer any and all questions. We will provide training to relevant marketing team members on how best to use Bizible reports to have data-backed answers in your strategy meetings.
Nomad will ensure that the proper connection is created between Bizible and Salesforce.
Nomad will recreate landing pages and emails in your new instance. All forms, documents, and buttons will also be created.
Nomad will work with the site team to ensure that the platform’s tracking code is on all site pages. Nomad will create, implement, and test new forms to replace the existing forms.
Nomad will create new email and landing page templates based on the short- and long-term needs. This includes creating customized layouts, headers, footers, and CTAs.
Nomad will recreate all existing workflows. This includes both front-facing (i.e. email triggers) and back-end (i.e. lead routing and qualifying action) workflows.
Nomad will build out a sophisticated, GDPR-compliant subscription center for all leads. Additionally, all opt-in/out information will be migrated.
Nomad will create a lead scoring program following industry specific best practices that accounts for both activity and demographic information.
Nomad will create lead segmentations based on business needs. Segmentations can be created using a variety of information, including lead, account, opportunity, or sales activity data.
Nomad will build a standard set of marketing reports including email performance, landing page performance, influenced revenue and site traffic analysis.
Nomad will integrate all third party tools from your current tech stack
Nomad will conduct a 4-hour workshop with the marketing team to provide a walkthrough of the overall configuration, how to create new campaigns, and best practice training.
“Having support from Nomad makes me confident I can take on new strategic projects across departments, because I know I’m backed up by the ‘doers’”
"Nomad doesn’t just have process expertise and technology background, but also good people, and those three things together make the real difference"
“When I started, I was a team of one. But I quickly realized I was actually a team of two. I had Nomad there to help me get through all my objectives and I couldn’t have done it without that support."
"Working with Nomad has enabled us to take our marketing operations to the next level. They bring a broad range of experience and skills and are always on hand to assist and get involved in new projects."
Nomad’s In person operations in our NYC headquarters hosts a collaborative team that specializes
"We started with Nomad as we migrated to Marketo. We had little working knowledge of the program and Nomad stepped is as the experts to guide us through the process. They listened to our needs and devised a plan to implement Marketo effectively and efficiently. Since then, they have stayed on as an extension of our Marketing team and have worked seamlessly with our organization to develop timelines and processes to support our business goals. We could not have had the successes we have had in the last year without Nomad as a partner."