Since partnering with Nomad, ECG has achieved impressive improvements in their email marketing efforts, driving higher engagement and reaching more of their target audience effectively. This successful collaboration has helped boost ECG’s brand awareness and played a role in the industry recognition and awards they recently received. Robin credits Nomad as an essential part of ECG's success, emphasizing the ease of the platform transition and the empowerment Nomad provided to her seasoned marketing team. Nomad’s approach to client partnership has gone beyond project delivery—they have integrated seamlessly with the ECG team, working toward shared goals and supporting ongoing success.
"Nomad has become a trusted partner for our marketing organization in such a short amount of time. They are more than a vendor we use to get a job done. They understand our marketing and firmwide goals and work with our organization to make certain we achieve them. They truly are an extension of our marketing team, and we are lucky to have them as a partner. We could not have had the success we had this year without their guidance."
The marketing landscape is constantly evolving, and companies are striving to stay ahead by adopting cutting-edge marketing automation tools and strategies. ECG, a forward-thinking organization, recognized the need to revamp its marketing efforts and enhance its brand visibility. The challenge they faced was not only in selecting the right marketing automation platform but also in finding the right partner to help implement and manage it effectively. That’s where Nomad stepped in, helping ECG implement Marketo and empowering their small marketing team to build and execute successful campaigns.Over the last year, Nomad’s collaboration with ECG has flourished, contributing to the company’s marketing success and brand growth. This case study outlines the journey of this partnership and the significant role Nomad has played in ECG’s marketing transformation.
Marketo Implementation: Nomad was tasked with implementing Marketo for ECG, configuring the platform to suit their specific needs and ensuring a smooth integration with their existing systems. The focus was on setting up the foundation for scalable marketing efforts, allowing ECG to manage leads, automate campaigns, and track performance metrics with ease.
Team Training and Enablement:Beyond implementation, Nomad provided extensive training to ECG’s marketing team, empowering them to create and execute campaigns independently. This training was crucial in helping the team build confidence and proficiency in using Marketo, which allowed them to drive brand awareness and engage with their audience more effectively.
Ongoing Support:Even after the implementation, Nomad remained a key partner, providing continuous support to ECG. From troubleshooting technical issues to offering strategic advice on campaign execution, Nomad ensured that ECG’s team could fully leverage the power of Marketo.
As ECG continues to grow and evolve, Nomad remains a trusted partner, helping them navigate the complexities of modern marketing and ensuring they remain at the forefront of their industry. And for the ECG Marketing team, their utilization of Marketo shows no signs of slowing down. Since implementing the platform, ECG has invested in their own enablement, by attending the Adobe Summit, and engaging in Marketo-specific workshops to refine their skillsets. ECG’s commitment to continuous learning and development, paired with Nomad’s expertise and support, ensures that the partnership will continue to drive marketing success for years to come.
